Amazon Boxy

Amazon, the largest e-commerce company in the world, known for its delivery agility, competitive price, and assortment of products, arrived in Brazil with a challenge: to become known to the Brazilian audience.

We were contacted to create Boxy, the brand’s paper toy, developed as a reference to the famous cardboard boxes in which the company’s orders are delivered, and which was used in the most different promotional activities and events.

As a result of the brand actions, Boxy became part of the international guideline of the brand Amazon, and has already been used in several parts of the world.

Nav580 - Amazon Boxy
Nav580 - Amazon Boxy
Nav580 - Amazon Boxy

Creative direction, design and project management: nav580