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Amazon Boxy
Amazon, the largest e-commerce company in the world, known for its delivery agility, competitive price, and assortment of products, arrived in Brazil with a challenge: to become known to the Brazilian audience.
We were contacted to create Boxy, the brand’s paper toy, developed as a reference to the famous cardboard boxes in which the company’s orders are delivered, and which was used in the most different promotional activities and events.
As a result of the brand actions, Boxy became part of the international guideline of the brand Amazon, and has already been used in several parts of the world.
Creative direction, design and project management: nav580