Amazon Prime Day and Black Friday
Social Media Engagement
Custom Instagram filter creates a connection and new experience between a brand and its consumers, with great potential for engagement. They can be created for specific seasonal campaigns or for the brand itself.
Given its potential, we were approached by Amazon.com.br to develop filters, gifs and stickers for Instagram in two of its major annual campaigns, and also for continuous use. The filters were also considered fun games.
Creative direction, design and project management: nav580
IG filters programming: DG Motion