Fire TV is an Amazon device for streaming media that allows you to access services such as Amazon Prime, Amazon Music, Netflix, Youtube, among others. The device was launched in Brazil in 2017 and, in 2020, it was updated with the Alexa voice service. In 2021, new devices were launched, with more features and benefits, updating the product portfolio in Brazil
To support the promotion and positioning “TV is just the beginning”, a digital campaign was created for which we were responsible for the concept, art direction and the production of all pieces, static and animated, that were part of the client’s media plan.
Creative direction, design and project management: nav580
Animations: Estúdio Esquimó
Voiceover: Gustavo Boralli