GDSolar offers solutions regarding clean energy assets. The company, one of the biggest players in its segment currently, had the challenge of positioning its brand in the market and creating experiences for both the internal and external audiences, creating culture and disseminating its value.
We started little by little, developing offline material for a promotional activity. Over time, we proposed new strategies until we were in charge of the entire management and communication of the company’s brand. From the creation of the new name, the brand’s architecture integrating its new business units, to the setting of its values in the work space, including the creation of all materials and content expressing the brand.