Tailor made, elegance, customization. These are terms that say about the brand values of Jam Houses, a company in the luxury real estate market that proposes to find unique houses and apartments for its clients in the best neighborhoods of São Paulo, Brazil.
Defined the brand positioning, it was time to design it. Based in the geometric apartment plans, it features a versatile and modern logo. The colors represent the tone variations of the four seasons of the year, keeping the brand always in line with the present moment. Finally, typography, illustrations, copy and layout of the landing page help to define a friendly communication, full of personality.
Brand positioning and strategy: nav580
Creative direction and design: nav580
Project management: nav580
Illustrations: Estúdio Esquimó